Thomasons’ role in Dixons Carphone new flagship store
Continuing our long-term partnership with Dixons Carphone, Thomasons has recently completed the structural work for its new flagship store on London’s Oxford Street.
The store, which integrates the PC World, Currys and Carphone Warehouse brands, is notable for having the largest digital feature wall on Oxford Street, displaying a range of premium products.
The 1960s building was originally divided into three ground floor retail units with office space at first floor level and Thomasons provided the structural design to merge it into one open space with a two storey frontage and mezzanine level providing 6,000 sq. ft. of trading space and incorporating a new escalator and lift. With little information available on the structure of this 50-year old building, detailed back-analysis of the frame was required to ensure the integrity of the design.
Thomasons has been Dixons Retail’s nominated structural engineer for over twenty years, assisting with the re-fit of its stores across the UK before and since the company merged with Carphone Warehouse Group.